Why Most Skincare Brands Miss the Mark
Walk into any store and check the ingredient list on your moisturizer or serum. You’ll probably see words you can’t pronounce—parabens, sulfates, synthetic fragrances, alcohols. These chemicals can dry out skin, disrupt hormones, Impact your fertility, and even trigger irritation.
Brands under $30 often rely on cheap fillers to stretch their formulas. That means less nourishment and more long-term damage.
Discover Whats Good – Canada’s Best Natural Skincare Alternative
When it comes to skincare, most people assume they need to pay big money for quality—or settle for products full of harsh chemicals. What’s Good changes that.
Handmade in Canada, our products deliver clean, affordable, and effective skincare without toxins, preservatives, or synthetic fragrances. Every jar and bottle is made with intention, love, and ingredients your skin actually understands.
Why Whats Good Is Different
Whats Good was built on one simple idea: skincare should be good for you—inside and out.
- Cruelty-Free: No animal testing, ever.
- Toxin-Free: Free from parabens, sulfates, and dangerous preservatives.
- Low-Waste & Eco-Friendly: Thoughtful packaging, small batches, and less waste.
- Hand-Crafted in Canada: Made with care, not mass-produced.
- Affordable: Clean beauty that doesn’t break the bank.
Our customers love that every product is made with intention and backed by results you can feel.
Compare for Yourself
| Product Type | Typical Store Brand | Whats Good |
|---|---|---|
| Face Moisturizer | Contains preservatives, alcohols, artificial scents | Toxin-free, hydrating, gentle for all skin types |
| Scalp Oil | Heavy mineral oils, synthetic fragrance | Lightweight natural oils that soothe dry scalp |
| Body Butter | Greasy texture, synthetic fragrance | Rich, nourishing, absorbs quickly |
| Baby Products | Often contain parabens or dyes | Pure, safe, handmade for sensitive skin |
Let customers speak for us
from 63 reviewsI love the What’s Good products because of how good my skin feels using them. The smell of all of their products is one I can’t find anywhere else and I absolutely love it. With this order I tried the hand cream and it has the same great results on my skin and I am wierdly smelling my hands repeatedly because they smell so good. I found the products when I visited Toronto and went to a small outdoor market. The product is Canadian made by some very Canadian kind people. I will continue to order these wonderful products. Thank you What’s Good!
My favourite moisturizer, this is my third order with this beautiful local small business. I'll be a loyal customer for many years to come!
Love it! And the fact that it doesn't have sunflower seed oil!!! HUGE plus!!!
This wonderful potion of oils packed with skin goodness not only helps to rejuvenate aging skin but feels calming to the skin. I love it, it’s truly a wonderful new addition to my routine. Ty!
It’s really creamy and moisturizing and keeps my skin dewy for over 24 hrs!
So pleased!
Great bottle and pump too
I have a problem with an area on my back from years of hot showers! The Whats Good Body Butter has solved my problem. Prior to this product, I had tried all sorts of creams with poor results. I am now a happy customer of Whats Good.
I love the way it makes my skin feel soft and gives me a natural glow. And it smells fantastic.
I love this product. Before I started using this product my kids used to have such dry skin, now their skin feels and looks so hydrated without the greasy feel. I also love the smell of it.
For years I have been using coconut oil only, because all the other products gave me brake outs and they were full of chemicals.
Whats Good products are the only ones I use at the moment and my skin couldn’t be happier! I am in love!
Thank you 🙏🏻💜
I haven’t bought a face cleanser since I started using this pill. I love that I can apply directly on my eyes without getting residue or irritation in my eyes like other eye makeup removers. I use a slightly damp cotton pad to wipe off and it is so soothing! I actually look forward to taking my makeup off and my daily and nightly routine isn’t complete without this gem! One of my favourite products! Can’t live without it!
I received this as a gift from a friend who knew I would love a Canadian-made small business using sustainably sourced organic ingredients. Well she was right! I have since ordered many refills. I love the thick yet airy texture and the smell is so relaxing. Would highly recommend this brand to everyone!
Such a great addition to my skin routine. It’s not too oily and my skin is incredibly soft and hydrated-thank you!!
Meet The Best Sellers
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Face Moisturizer
5.0 / 5.0
(10) 10 total reviews
Regular price $10.00 CADRegular priceUnit price / perSale price $10.00 CAD -
Body Lotion
5.0 / 5.0
(10) 10 total reviews
Regular price $25.00 CADRegular priceUnit price / perSale price $25.00 CAD -
Vitamin C Serum
5.0 / 5.0
(8) 8 total reviews
Regular price $7.00 CADRegular priceUnit price / perSale price $7.00 CAD
If you’ve been searching for clean, effective skincare that feels good and does good, Whats Good is your answer. It’s proof that you don’t have to choose between quality, ethics, and affordability.
Try it today and see the difference of truly natural skincare.



