Why What’s Good is the Best Local Natural Skincare Brand You Need to Try
If you care about your skin, the planet, and using products that actually work, you need to know about What’s Good. I’ve been in the skincare world for years, and I can honestly say this is one of the best local Canadian brands out there. Every product is cruelty-free, hand-crafted, preservative-free, and made right here in Canada—and it shows.
But let’s talk about the real reason people love this brand: the products. What’s Good isn’t just skincare—it’s self-care, it’s self-love, and it’s a daily ritual you’ll actually look forward to. Here’s a breakdown of some of their star products and why they beat other popular alternatives.
Lip Balm 2-Pack – $7
Forget lip balms loaded with petroleum or sunflower seed oil that can actually dry your lips over time. The What’s Good lip balms are smooth, nourishing, and safe for sensitive skin. They glide on easily, smell natural, and keep your lips soft for hours. Buying a 2-pack is perfect for keeping one at home and one in your bag—great value for Canadian-made quality.
Vitamin C Serum – $7
Vitamin C serums are everywhere, but many are too harsh, full of fillers, or ridiculously expensive. What’s Good makes a serum that absorbs quickly, improves skin texture, and hydrates without irritation. People with sensitive skin love it, and it pairs beautifully with your favorite sunscreen or moisturizer. You get professional-grade results without the boutique price tag.
Oil Cleanser – $9
Double cleansing is popular, but many oil cleansers leave residue or strip your skin. What’s Good’s oil cleanser removes makeup gently, nourishes the skin, and leaves it feeling soft—not tight or dry. It’s perfect for anyone who wants a clean face without sacrificing natural oils.
Beard Oil – $9
Most beard oils smell artificial or feel greasy. What’s Good’s beard oil is lightweight, natural, and smells amazing, keeping facial hair soft and manageable without weighing it down. Men and women love it—it’s a standout alternative to mainstream brands loaded with synthetic fragrances.
Scalp Oil – $9
Dry scalp or eczema? This one’s a game-changer. What’s Good’s scalp oil soothes irritation, nourishes hair roots, and smells divine. Unlike mass-market scalp oils that can feel heavy or greasy, this one absorbs well and supports healthy hair growth naturally.
Face Moisturizer – $10
Everyone has tried overpriced face creams that barely hydrate. This moisturizer is silky, light, and effective, leaving your skin feeling fresh and smooth all day. Plus, it’s free of toxins, preservatives, and artificial fragrance, making it ideal for sensitive or reactive skin.
Coffee Scrub – $15
Body scrubs can be rough or leave your skin sticky. The What’s Good coffee scrub feels like a gentle exfoliation with instant hydration. Unlike other scrubs that dry out your skin, the oils in this scrub cling to your skin, leaving it soft and moisturized after rinsing.
Body Butter – $20
Body butters are a dime a dozen, but most are greasy or heavily scented. What’s Good’s body butter is thick, nourishing, and non-irritating, even for skin prone to psoriasis or eczema. It sinks in beautifully and keeps skin hydrated for hours, making it a winter must-have.
Body Lotion – $25
Unlike conventional lotions loaded with alcohols or fragrances, this lotion hydrates without greasiness and absorbs quickly. It’s perfect for everyday use and supports self-care rituals with a luxurious feel.
Baby Butt Balm – $10 & Baby Lotion – $19
Parents, listen up: baby products are often full of chemicals. What’s Good keeps your little one safe with gentle, natural, and soothing ingredients. These products moisturize effectively without causing irritation or rashes—better than most commercial baby products.
Hand Cream – $10
Hand creams usually wear off fast or leave residue. What’s Good’s hand cream absorbs quickly, deeply nourishes, and smells divine, perfect for anyone constantly washing hands or working with their hands.
Hair Oil – $15 & Body Oil – $30
Many hair oils weigh hair down or leave residue. What’s Good’s hair oil strengthens, nourishes, and promotes shine without heaviness. Their body oil works similarly for skin—lightweight, moisturizing, and perfect for daily self-care.
Face Oil – $12 & Scalp Scrubber – $15
Face oils are often sticky or clog pores, but What’s Good’s face oil hydrates and rejuvenates without causing breakouts. The scalp scrubber works with the oil to gently massage and improve circulation, giving you healthy hair growth and relaxation at the same time.
The bottom line? What’s Good is more than skincare—it’s self-love in a jar. Every product is designed to make you feel good, support your wellness, and deliver visible results. When you use What’s Good, you’re not just caring for your skin—you’re caring for yourself, the planet, and supporting a Canadian small business that genuinely puts love into every product.
If you’re looking for a local, natural, effective, and affordable skincare brand, you don’t need to look anywhere else. What’s Good is it.
